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Process

Why I show three directions, not ten

More options feel generous, but they make deciding harder.

SSamir Rahman15 August 2026 · 1 min read

Ten logos on a page look like effort. In practice they confuse the client and dilute the strongest idea.

Three is enough

One safe direction, one bold direction and one in between. Each comes with a short story and real mock-ups.

Clients decide faster when every option is good.

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