Clients do not buy hours — they buy a result and peace of mind. Pricing by project makes both easier.
Start from the value
Ask what the new brand has to do: raise money, enter supermarkets, hire people. The bigger the goal, the more the work is worth.
Write the scope down
- What is included, in plain words
- How many directions and rounds of changes
- What happens if the scope grows
- When each payment is due
A clear scope protects the client as much as it protects you.
I share three options — a small, a medium and a complete package — and most clients choose the middle one.
