Chai Kotha
Boxes, jars and pouches for a small Sylhet tea brand moving from local shops to online and supermarket shelves.
- Client
- Chai Kotha
- Year
- 2025
- Role
- Packaging & brand
- Timeline
- 5 weeks
The challenge
The tea was excellent but the packs looked like every other brand on the shelf. Chai Kotha wanted shoppers to feel the warmth of an evening adda.
What I did
- Three flavours, one family of colours
- Hand-drawn pattern from tea-garden rows
- Recyclable kraft pouch for refills
- Shelf-tested at two supermarkets before printing
The result
The headline: 6 days to sell out the first batch. The Chai Kotha team now runs everything on their own, with a short guide for anyone who joins later.
People post photos of the box. That never happened before. — Farhana Akter, owner
Next step
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