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Web design

Fieldnote

A new marketing site for a note-taking app for research teams: clearer story, faster pages and a pricing page that sells.

Client
Fieldnote
Year
2026
Role
Web design & Webflow build
Timeline
6 weeks

The challenge

Fieldnote had a great product hidden behind a confusing website. Visitors could not tell what it did in the first five seconds.

What I did

  • One-sentence promise above the fold
  • Product tour with real screens instead of illustrations
  • A pricing page with a plan picker
  • Pages that load in under one second

The result

The headline: 2.3× more free-trial sign-ups. The Fieldnote team now runs everything on their own, with a short guide for anyone who joins later.

Our trial sign-ups more than doubled in the first month. — Daniel Brooks, CTO

Next project Chai Kotha

Next step

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